Google Photos

Your memories — and what Google does with them

⚠️ The privacy case

Google uses photo content to improve its AI models and to power cross-product features. Facial recognition data is collected from your photos. Google Photos has been used in criminal investigations via court orders. In 2022, a Texas man was investigated after Google automatically scanned his photos and flagged content to authorities — a reminder that Google has the ability to scan your photos and acts on what it finds. In 2021, Google ended free unlimited storage, requiring payment above 15GB.

What it is

Google Photos offers 15GB free storage shared with Gmail and Drive, with paid plans for more. It includes AI-powered organization, facial recognition that learns your family members, content search ("find photos of the beach in 2019"), automatic albums and memory highlights, and seamless backup from Android and iPhone. It is genuinely excellent software. It is also a complete record of your life — where you've been, who you've been with, and what you look like — stored on Google's servers and subject to their terms of service.

What you lose

Honest assessment

Google Photos' AI organization is the hardest thing to replace. Nothing else does "find me all photos from our vacation in 2021" as well. iCloud Photos is close on Apple devices. Immich (self-hosted) is catching up fast. If you decide to leave Google Photos, expect to lose the AI features for now. The privacy tradeoff — Google has facial recognition data for every person in your photos — is real and worth weighing honestly.

Data to export first

Alternatives

Migration steps

  1. Export all photos via Google Takeout — allow plenty of time for large libraries
  2. Verify the export is complete before proceeding (check file counts against Google Photos)
  3. Choose your destination (Immich for full control, iCloud for Apple users, Ente for encrypted cloud)
  4. Set up automatic mobile backup to the new service before disabling Google Photos backup
  5. Upload your exported library to the new service
  6. Run both services in parallel for 30 days to confirm backup is working
  7. Delete from Google Photos only after you're confident the new backup is solid
  8. Turn off Google Photos backup in the Google Photos app settings