Google Maps

The map that tracks everywhere you've ever been

⚠️ The privacy case

With Location History enabled, Google records everywhere you go with timestamps — every commute, every doctor's appointment, every late-night errand. This data is stored indefinitely and has been used in criminal investigations, including via "geofence warrants" where law enforcement requests records of all devices near a specific location at a specific time. In 2023, the FTC ordered Google to delete location data it had improperly collected and retained. Even with Location History disabled, Google Maps still logs your location via Web & App Activity while you're using the app. The gap between "off" and "actually off" is significant.

What it is

Google Maps is the world's dominant navigation and local search platform with over 1 billion monthly users. It covers navigation, public transit, business listings with reviews and hours, Street View, indoor maps, and real-time traffic. Google Maps is also one of the most comprehensive location tracking systems ever deployed at consumer scale.

What you lose

Honest assessment

Apple Maps has closed the gap significantly since its rocky 2012 launch and is now excellent for navigation in the US, Canada, UK, and Western Europe. The business listing data (hours, reviews, busy times) is still better in Google Maps, but Apple Maps is close enough for daily navigation. The migration is lower-friction than most people expect — try it for a week and you'll likely find you don't miss Google Maps for most uses.

Alternatives

Migration steps

  1. On iPhone, open Settings → Privacy & Security → Location Services → Google Maps → set to Never
  2. Set Apple Maps as your default (iOS 14+ supports this in Settings → Default Apps)
  3. Use Apple Maps for 1 week for your normal commute and local navigation
  4. For travel, download Organic Maps before you go (offline maps, no roaming needed)
  5. Delete your Google Maps Location History and Timeline at myaccount.google.com/maps/yourdata
  6. Turn off Location History in Google account settings