Your Amazon Data

What Amazon knows about you — and how to get it back

Involved migration

What it is

Amazon has accumulated years of data about you: every product you've searched, every page you've viewed, everything you've bought, every Alexa command you've spoken, every Ring visitor, every photo you've stored, every book you've highlighted. Before you leave, get your data — and understand what you're leaving behind.

Honest assessment

Amazon's data profile on you is one of the most comprehensive any company holds. The combination of what you buy, what you say to Alexa, who comes to your door via Ring, what you read, and what you search paints an extraordinarily detailed picture of your life. Download it. Review it. Then delete it.

What Amazon has on you

Purchase history (every order, ever)
Browsing history (every product page visited)
Search history (every search on Amazon.com)
Alexa voice recordings (every command to every Echo device)
Alexa smart home data (when you turned lights on/off, your routines)
Ring footage and motion event history
Amazon Photos (your complete photo library)
Kindle reading history, highlights, notes, and reading pace data
Prime Video watch history and search history
Amazon Pharmacy prescription history
Location data (from Alexa, Ring, and delivery tracking)
Payment and financial information
Reviews and ratings you've submitted
Wishlists and saved items
Customer service interactions

How to request your data

Go to privacy.amazon.com
Click "Request My Data"
Select data types (select all)
Amazon will email you when the download is ready (typically 1–7 days)
Download is a ZIP file with your complete data profile

How to delete your data

Alexa voice history → alexa.amazon.com → History → Delete All Recordings
Amazon browsing history → amazon.com → Browsing History → Manage History → Remove All Items
Prime Video history → primevideo.com → Account & Settings → Watch History
Amazon search history → amazon.com → Search → Browsing History (manage in account)
Full account deletion → amazon.com/privacy/data-handling/delete-your-account

⚠️ Before you close your account

Closing your Amazon account is permanent. You lose access to all digital purchases (Kindle books, Prime Video purchases, music), order history, and the ability to contact sellers about past orders. Download everything first. This is a significant decision — many people reduce Amazon use significantly without full account closure.

Migration steps

Request your data download at privacy.amazon.com (takes 1–7 days — do this first)
While waiting, download Kindle books, Amazon Photos, and Prime Video purchases
When data arrives, review and save anything you want to keep
Delete Alexa voice history, browsing history, and Prime Video watch history
Cancel all active subscriptions (Prime, Audible, Subscribe & Save items)
{'If closing account': 'verify all other services migrated first, then delete at amazon.com/privacy/data-handling/delete-your-account'}
After account deletion, Amazon retains some data per their privacy policy (order records for tax/legal purposes) but your active profile is removed